Content policy
Opinion, criticism, praise and satire are allowed. An address goes live unless it breaks one of these rules.
Eight rules
- Rule 1True threats, incitement to violence, or glorification of violence.
- Rule 2Doxxing or private information (home address, phone number, family members, and similar).
- Rule 3Harassment targeting a private individual.
- Rule 4False information about when, where, how, or who may vote; impersonating an election authority or election official.
- Rule 5Impersonating the named subject or implying the subject's official endorsement (including use of its logo, trademarks, or official visual identity).
- Rule 6Hateful attacks based on protected characteristics (race, religion, sex, disability, and similar).
- Rule 7Copyright infringement, malware, phishing, or adult content.
- Rule 8Any content that violates United States law.
Who a label may name
| Class | Covers | Accepted |
|---|---|---|
| Generic | common nouns and abstract concepts (inflation, rent, monday, traffic), and generic names of institutions (congress, washington). | Yes |
| Public entity | government bodies, political parties, public offices, listed companies and national brands, national organizations, bills and ballot measures. Local small businesses and non-national organizations are NOT in this class. | Yes |
| Real person name | any label that points to a specific natural person. | Public figures, and your own name |
| Other | private individuals, local small businesses, and person names whose referent cannot be determined. | No, except your own name |
How the check works
Models from three US vendors check each label on their own, and again with the subject swapped for its counterpart. No person picks content. A rejection cites the rule; you may edit and resubmit up to 5 times a day. There is no appeal.
Complaints
Anyone can report an address by citing a rule. How complaints work
Published tables
Reserved labelsRule 6 word list v1Mirror-test pairs v1Full Content Policy