Content Policy
Version 1.5 · November 13, 2026
This policy is part of our Terms of Service. It applies to every label, Hosted Page and redirect target.
1. What is allowed
Opinion, criticism, praise, satire and hyperbole about public figures, officeholders, candidates, political parties, government bodies, listed companies, national brands, national organizations, bills, policies, public issues and ordinary things. An address goes live unless it clearly breaks one of the rules below. If we cannot point to a rule, it stays up.
2. Eight rules
- True threats, incitement to violence, or glorification of violence.
- Doxxing or private information, such as a home address, phone number or family members.
- Harassment targeting a private individual.
- False information about when, where, how or who may vote; impersonating an election authority or election official.
- Impersonating the named subject or implying its official endorsement, including use of its logo, trademarks or official visual identity.
- Hateful attacks based on protected characteristics, such as race, religion, sex or disability.
- Copyright infringement, malware, phishing or adult content.
- Any content that violates United States law.
3. Who a label may name
The label is the subject of the sentence. Each label falls into one of four classes.
| Class | Covers | Accepted |
|---|---|---|
| 1. Generic | Common nouns and ideas (rent, inflation, monday, traffic) and generic names of institutions (congress, washington) | Yes |
| 2. Public entity | Government bodies, political parties, public offices, listed companies, national brands, national organizations, bills and ballot measures | Yes. Local small businesses and organizations that are not national are not in this class |
| 3. Real person | A label that points to a specific person | A public figure: a candidate, a current or former officeholder, or a national public figure. At least three models must agree on who it is. Extra conditions apply (Terms §5.3(a)). Anyone may also lease their own legal name (Terms §5.3(b)) |
| 4. Other | Private individuals, local small businesses, and names we cannot place | No, except a person’s own name: the label is offered only to the person whose legal name it is, checked against a government ID and a selfie (Terms §5.3(b)) |
4. Verbs
Our verbs express a view. We do not list verbs that state a crime or a checkable fact. Before a verb is listed, the models check it, and if any of them finds that it states a crime or a checkable fact, it is not listed. We list at least as many positive verbs as critical ones.
5. Hosted Pages
- The top of every Hosted Page says who posted it (“Posted by … · the author’s own opinion”).
- The footer is fixed: who operates the page, “Not affiliated with or endorsed by” the subject, “Hosted by Message Domains”, a link to this policy and a Report link. An organization on its organization plan may leave out “Hosted by Message Domains”; everything else stays. Political committees’ pages also show their “Paid for by” statement.
- A page follows our template (text, up to four images, a link to one video, up to three buttons and social links) or the lessee’s own design in HTML and CSS, which an AI app may write for them. Either way it has no scripts, forms, embedded players, files loaded from other sites or payment collection, and the top line and footer above stay as they are. An own design is checked as written: its text, its links, its images and any text its style sheet adds.
- Images are JPEG, PNG or WebP still images, each with a short description. They are checked with the rest of the page, against the same rules, after you pay. A logo, seal or likeness that passes the page off as its subject breaks rule 5; nudity or sexual content breaks rule 7.
- If a page makes a specific factual claim about an identifiable subject, we suggest linking a source. It is not required.
6. How the compliance check works
- Your label, page or target snapshot is sent, with the same versioned instructions, to models from at least three US companies. Each one says independently whether any rule is broken and which subject class applies. The models only classify; they do not write or rewrite anything.
- Mirror test. When any model flags a submission, we run it again with the subject swapped for its counterpart on the other side, using a published substitution table. Differences are counted in our transparency reports.
- Decision rules.
- Rules 1, 2 and 4: rejected if any model flags it.
- Rules 3, 5, 6, 7 and 8, and subject classes 1, 2 and 4: rejected only if most models flag it.
- Subject class 3 (real person): accepted only if at least three models find a public figure and agree on who it is.
- A label that most models find names a person, and that only the subject rule refuses, is offered to the person whose legal name it is (Terms §5.3(b)).
- Otherwise it goes live.
- Every decision records the models, their versions, the instructions’ version and the outputs, in a log that cannot be edited.
7. If something is rejected
You see the rule number and the rule’s text. Before you pay, you may check up to 20 labels a day; after you pay, you may edit and resubmit up to 5 times a day per lease. There is no human appeal, and we do not suggest changes. Before you pay, a rejection costs nothing. After you pay, a rejection before the address goes live is refunded in full.
8. Word list and substitution table
We keep a public list of words, spellings and coded terms that break rule 6, and a public table of counterpart subjects for the mirror test. Both are versioned and published at messagedomains.us/policy, and changes are listed in our transparency reports. We also publish the public lists of candidates and officeholders we use, and when they were last refreshed.
9. Complaints
Anyone can report an address under our Complaints Policy (messagedomains.us/complaints). Copyright notices follow our DMCA Policy (messagedomains.us/dmca).
10. Changes
We publish new versions of this policy with their date. A new version applies to new submissions and to checks run after it takes effect.